Do you have a loving partner? Do you have a boyfriend? A girlfriend? A husband/wife?

 

Well, in case you had a breakup recently or are in a tough space with your heart – this newsletter will sound interesting.

 

Why?

 

Because today, we will talk about a niche industry.

 

An industry that deals with rotten, damaged flowers.

 

Here’s the scenario:

 

Flowers are perishable. They bloom, you take it out and then you have a shelf life of about a week before they start dying.

 

The whole flower industry operates the same.

 

The goal is to sell the flower to someone within that 1-week window – before it falls apart.

 

But that obviously cannot happen for all flowers.

 

Some rots.

 

 

What about those?

 

That’s where these unique businesses come in.

 

These businesses deal with rotten flowers.

 

How?

 

Imagine you hate someone and you want to send them something to “show your hate”

 

These businesses will send rotten flowers on your behalf.

 

Here’s an example website: https://drf.bigcartel.com/

 

As crazy as this sounds, the basic hypothesis is not that different from the grocery market.

 

The same principle applies in the grocery world too – food is perishable, food goes to waste after a certain time and there are 100s of businesses where you can buy cheaper / soon-to-expire food.

 

These businesses operate in the “soon to be expired” or “expired” industry.

 

 

The above is a search trend on Google for the phrase “thrift store”

 

It kept going upwards and it is continuing to go up every year.

 

What is a thrift store business?

 

It is selling 2nd hand clothes (clothes that was rotten / someone decided to not use anymore).

 

Same principle – different industry.

 

Here’s how I think about this idea.

 

Step 1: Find an industry and a product that still holds value when it is soon to be expired/expired / used once / owned once

 

Step 2: See how to bring value to someone using that product. 2nd hand products are great for the environment, rotten flowers are great as terrible gifts, soon to be expired food is great for people in need etc.

 

Step 3: Now you can create a business around step 2.

 

It is a little tougher than the traditional businesses we talk about on Fridays. But hey, not everything will always be easy.

 

Am I right?

 

Or, am I right?