We engage in marketing to achieve more conversions. In marketing, a common saying is, “The more you reach, the more you sell.” But this can only be achieved when your ad copy is at its best.

What Is Ad Copy?

Ad copy is essentially a message. When we create products or services, we need to communicate about them. We do this through digital platforms using photos or text. We try to convey who we are, what we do, and what we sell. So, when is it considered ad copy? Well, when we use this type of message—whether text, video, or images—in promotional campaigns, it’s called ad copy. Ad copy is one of the most important elements of marketing.

Text Ad Copy

When we write something about our campaign in words, it’s called text ad copy. Writing text ad copy requires a careful selection of attractive and meaningful words. Also, it’s crucial to use something special at the beginning to catch attention. Try to clarify the message briefly because people’s brains don’t want to process complicated things; they prefer simplicity. If we write a long or complicated story in ad copy, most people will ignore it, leading to the failure of our campaign.

Image Ad Copy

Text ads were the first version of marketing. A few days later, people started marketing with human art pictures, which proved to be more effective than text alone. After the start of the picture revolution, every single company began using photos in their ads. Various creative designs appeared in posters and banners, and everyone received good responses.

However, nowadays, we need to use meaningful photos combined with short text, similar to a YouTube thumbnail. When we browse YouTube, our first attention goes to the video thumbnail. We mostly click on videos with eye-catching thumbnails. That’s why, when creating a poster for an ad, we must include elements that captivate people.

Video Ad Copy

This is the latest version of the ad copy. Often, we notice that short videos deliver a message effectively. When we use a video in an ad, it’s called video ad copy. Video ads are like trailers—when a new movie is released, the trailer gives us an idea of what to expect. If people like the trailer, the movie tends to do well. But even if someone makes an excellent movie, if the trailer is weak and unremarkable, people won’t be interested in seeing it, and ultimately, it will fail.

Similarly, when creating a video ad copy, we need to focus on the important features and highlight the uniqueness without using technical terms—just emphasize the features. Your video ad copy should be around one minute long because customers don’t enjoy watching long video ads. Make sure to keep it unique.

Creating a Winning Ad Copy

There is no magic formula for creating a winning ad copy. We need to use our brains, resources, and competitor analysis. It’s essential to create multiple ad creatives and test which one performs better. Keep the better one and discard the rest.

Your Marketing and copy is Best You can sell rotten flowers also.