Newsletter has been a fascination of mine for the past 1.5 years. I mean, you are reading a newsletter right now – so you know what I mean.

 

I first created Friday, Bangladesh’s first premium newsletter – and then integrated it inside Passive Journal.

 

We now send a weekly email to 24,000+ subscribers.

 

Amazing! Proud of myself.

 

Btu hey, i think the market is bigger than this and I think it is time for all of us to tap into the international market.

 

In today’s newsletter – I will tell you about 5 interesting newsletter case studies that you should take inspiration from.

 

Let’s begin.

 

Milkroad

 

I think many of you already know Milk Road (https://milkroad.com/). Shaan Puri and his partner started and sold it for 8 figures in a two year time frame.

 

This newsletter sends you a daily email about what happened in the crypto world in the past 24 hours.

 

This has gotten a little boring over the years – but still, it is a great case study of how to create a fun brand in a serious finance space.

 

Superpower Daily

 

This is a newsletter about what’s happening in the ai space. Again, same concept as before. You get a daily email of what happened in the world of ai in past 24 hours.

 

This one makes roughly $100,000/year.

 

Bengingi

 

https://www.bengingi.com/ is a food newsletter. You get emails of recipes, interesting food options, cuisines etc.

 

A husband / wife duo runs it and it makes over 6 figures too.

 

The Rundown AI

 

Another newsletter in the ai space – which got popular last year with the rise of ai.

 

This breaks down the hottest ai stories happened in the last 24 hours. Again, same concept – amazing results.

 

And then we have Newsletter.Digital

 

https://newsletter.digital is one that I started where I send a daily email with information of what digital assets went on sale in the past 24 hours. I started it last week and it is now at 600 subscriber mark.

 

All of the above are started on Beehiv (a newsletter platform). You can join Beehiv for free here and start your newsletter.

 

But it doesn’t really matter which platform you use as long as your emails land on someone’s primary inbox and not in spam / promotions tab.

 

Here is my step by step process of starting a newsletter:

 

1. Find a topic that interests you and there’s a constant flow of information on that topic.
   1. Good topic: a newsletter about podcasts because there’s always a new podcast / new episode
   2. Bad topic: A newsletter about the tv show f.r.i.e.n.d.s. because that’s an old show with no recent news
2. Create your newsletter on a place like Beehiv. It will take you maximum 24 hours to start.
3. Promote your newsletter. My favorite method is Facebook ads but I think Twitter ads will work too.

 

That’s it.

 

Once you have 20,000+subscribers, you can start earning with sponsored posts, ads and shoutouts.

 

And of course, if you fancy – you can always start your own product/service in that ecosystem and promote your own products instead of someone else’s.

 

Think about it.