Handwritten letter

When was the last time you got a letter?

Here’s a quiz for you. 

 

What is the above graph about? 

 

Here’s a clue: It involves pen and paper. 

 

Alright, I will tell you. 

 

This is an interest graph for the word “handwritten letter” 

 

Over the years, the interest in handwritten letters kept increasing and it is at an all-time high now. 

 

Yes, that’s correct. 

 

People love handwritten letters. 

 

And of course, as the trend goes upward, so do the business ideas. 

 

Introducing: letters far

 

This business sends you a custom, hand-written, letter every month. The subscription costs $7/month and they have millions of subscribers who absolutely love them. 

 

The business is self-explanatory and you will know what it is when you visit their website, I won’t spend too much time on breaking it down. 

 

I would rather talk about the overall macro idea that I think you can apply in the Bangladesh market. 

 

These businesses focus on three main principles. 

 

  1. They target the kids and the parents
  2. They have a learning component with them
  3. They have a nostalgia factor that makes parents love ’em more. 

 

If you can find an idea that hits all 3 of the above points, you will create an instant winner. 

 

Here are some ideas: 

 

Creating a Chess Education Business 

 

Parents have played chess when they were kids, so there’s nostalgia. It clearly has a learning component to it and the business is something that parents + kids can enjoy together. 

 

Creating a Travel Blog that focuses on Family Travel Experience

 

On this blog, you will only talk about family stuff. You will only review places where they have plenty of things to do for kids and you will only try to cover places that the parents “love”

 

Bringing Back Newspapers /Magazines

 

I think parents will love a kids magazine/newspaper as it clearly has the nostalgia factor + the educational component to it. 

 

Anything That Helps Kids Learn Farming

 

Imagine a place where parents can take their kids to learn farming. Things like how to feed a cow, how to grow potatoes & etc. Immediate nostalgia + learning element. Clear winner. 

 

There are 100s more like this. But they all rely on the same principle. 

 

See if you can think of any this week.