Yes, you need a website for online business. Nowadays, many people are moving their businesses online to gain benefits. There are numerous reasons to do so. People today are often sluggish; they want everything to be easy and prefer not to leave their homes. Many don’t have enough time to go to the shopping mall, and with technology being so advanced, online vendors deliver products in a very short time, which is why many people love to buy online.

I will talk about eight major reasons why you need a website.

Customers want a website where they can buy easily:

You have a physical business, so when your shop is open and customers have time to visit, your business can make a sale. But when your shop is closed, or customers don’t have enough time to visit, if you have an online store—not just social pages but an actual online store—customers can still make purchases.

This means your business will grow. When you keep your store’s products updated, customers can easily see what’s new and ensure the stock is available.

Brand Awareness:

Nowadays, people care about brands—it’s an emotional connection. If you want to brand your business, you have to follow the trends. Right now, everything is becoming smart and technologically advanced, and you need to be present everywhere. By creating a website with a strong identity, people will trust your business. Displaying your brand logo allows people to learn more about your business. Imagine someone researching your industry and finding your business—it will increase your brand’s value.

Track your customers and re-target them:

When you have a website, you can track its activity, such as how many people visit your store, how many customers initiate checkout, add items to the cart, and so on. By tracking your customers, you can adjust your plan and categorize them into different segments. With customer data, you can make informed decisions, which can increase your sales by 2x to 4x.

The benefits of social media marketing with a website:

In today’s world, if your business isn’t online, you can’t compete with those who have integrated their business with the internet. Most businesses run ads on social media and make sales. Anyone venturing into digital selling needs social media handles and their own eCommerce store.

Without a website, social media paid marketing is blind marketing. You can’t control conversions. However, if we direct customers to our website, we can track everything and provide data to the social media manager so they can optimize our ads effectively.

Low manpower:

A website can greatly help with minimizing manpower needs. A physical store requires many salespeople when sales volume is high, but when you build a system where customers can purchase by themselves, you reduce the need for staff. Social media pages can bring you customers, but you still need more sales. When someone finds us via social media and wants to buy something, we often have to manually reach out to them. Having a website offers a significant advantage in this regard.

So, I hope you now understand the importance of a website.